Marketplace Ads

Marketplace Ads Management

Turn Marketplace Visibility Into Sales Opportunities

Selling on a marketplace doesn’t automatically mean your products will be seen by the right customers.

As competition increases, marketplace advertising can help products gain visibility, reach relevant shoppers and compete more effectively but only when campaigns, products and budgets are managed strategically.

Our Marketplace Ads Management services combine advertising optimization with practical marketplace experience to help sellers understand where to invest, what to promote and what may be limiting performance.

Request a Marketplace Ads Audit

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Marketplace Advertising Is More Than Running Campaigns

More impressions and clicks don’t automatically mean more sales.

Marketplace advertising performance is influenced by the entire commercial environment surrounding a product.

We analyze advertising alongside factors such as:

• Product performance
• Pricing
• Competition
• Listing quality
• Reviews and ratings
• Stock availability
• Promotions and discounts
• Product visibility
• Conversion potential
• Marketplace positioning

This allows us to distinguish between an advertising problem and a product or conversion problem.

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Marketplace Advertising Platforms

We provide advertising management and optimization across major marketplace ecosystems.

eMAG Ads

Campaign management for eMAG Marketplace sellers, including campaign structure, product selection, budget allocation and performance optimization.

Explore eMAG Ads Management →

Amazon Ads

Amazon PPC management including Sponsored Products and other eligible advertising formats, keyword strategy, search term analysis, bid optimization and ACOS/ROAS analysis.

Explore Amazon Ads Management →

Allegro Ads

Advertising management for Allegro sellers with a focus on product visibility, campaign segmentation, budget efficiency and product-level performance.

Explore Allegro Ads Management →

Trendyol Ads

Trendyol advertising management combining campaign optimization with product selection, pricing, promotions and wider marketplace performance.

Explore Trendyol Ads Management →

European Marketplace Ads

Advertising and marketplace strategy for additional European platforms, including opportunities across Germany, France, the Netherlands, Greece, Central Europe, the Baltics and other European markets.

Explore European Marketplace Ads →

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Our Marketplace Ads Services

Depending on the marketplace and advertising functionality available, our services can include:

• Advertising account audits
• Campaign setup
• Campaign restructuring
• Product selection
• Catalogue segmentation
• Keyword and targeting strategy
• Bid optimization
• Budget allocation
• Performance monitoring
• Product-level analysis
• Advertising spend optimization
• Reporting and strategic recommendations

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We Don’t Advertise Every Product Just Because We Can

One of the biggest mistakes in marketplace advertising is treating every product equally.

Some products deserve additional visibility.

Others need listing or pricing improvements before additional advertising investment makes sense.

And some products may simply not justify continued advertising spend.

We use performance data and marketplace context to identify:

Products to scale

Products demonstrating strong demand or conversion potential.

Products to test

Products showing commercial potential but requiring additional data.

Products to optimize

Products receiving traffic but struggling to convert.

Products to reduce or pause

Products consuming advertising budget without sufficient commercial results.

The objective is to allocate advertising investment where it has stronger potential.

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Ads and Marketplace SEO Work Together

Paid visibility should not replace organic marketplace optimization.

Strong marketplace performance often depends on both.

Product titles, attributes, descriptions, images and other listing elements can influence discoverability and conversion.

Advertising data can also provide valuable information about customer behaviour and product demand.

That’s why our approach connects Marketplace Ads, Marketplace SEO and Product Optimization rather than treating them as completely separate activities.

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Marketplace Ads for Large Catalogues

Managing advertising becomes considerably more complex when a seller has hundreds or thousands of products.

Advertising everything equally can spread budgets too thin and make performance difficult to interpret.

For larger catalogues, we focus on:

• Product segmentation
• Category-level analysis
• Performance groups
• Budget prioritization
• Identification of high-potential products
• Identification of inefficient advertising spend

This creates a clearer structure for making advertising decisions at scale.

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Built on Real Marketplace Experience

Our approach is based on practical marketplace experience not advertising dashboards alone.

The founder’s marketplace experience began in 2015 as the founder and manager of her own eMAG Marketplace store and later expanded into marketplace management and consulting for other sellers.

Today, that experience supports our work across marketplace advertising, catalogue management, product optimization, SEO and international marketplace expansion.

This means we understand what happens before and after an advertising click.

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We Look Beyond the Ads Dashboard

When advertising isn’t producing the expected results, increasing the budget isn’t automatically the answer.

We investigate the wider marketplace context.

Is the campaign targeting the right products?

Is the price competitive?

Does the listing provide enough information?

Are competitors offering better conditions?

Is the product receiving traffic but failing to convert?

Is advertising being allocated to the wrong part of the catalogue?

Understanding these relationships helps us make better advertising decisions.

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Multi-Marketplace Advertising Management

Selling across several marketplaces introduces another level of complexity.

Different platforms have different advertising systems, customer behaviour, competition and performance metrics.

We help businesses maintain a coordinated strategy while evaluating each marketplace independently.

Advertising investment can then be compared according to actual commercial performance rather than assuming every marketplace should receive the same strategy or budget.

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Our Process

01. Audit

We analyze your existing marketplace advertising activity and available performance data.

02. Strategy

Products, categories and marketplaces are prioritized according to business objectives and commercial potential.

03. Setup & Optimization

Campaigns are created, restructured or optimized according to the strategy.

04. Monitoring

Advertising performance, spend and product results are monitored continuously.

05. Analysis

We identify what is working, where budget is being lost and where additional opportunities exist.

06. Continuous Improvement

Advertising strategy evolves according to performance rather than remaining static.

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Who Is Marketplace Ads Management For?

Our services can be suitable for:

• Marketplace sellers already investing in advertising
• Sellers receiving clicks but insufficient sales
• Businesses with large product catalogues
• Brands expanding into additional marketplaces
• Multi-country marketplace sellers
• Businesses without an internal marketplace advertising specialist
• Sellers looking for an independent advertising audit
• Companies looking to coordinate advertising with wider marketplace management

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Frequently Asked Questions

Which marketplaces do you manage?

Our services cover major platforms including eMAG, Amazon, Allegro and Trendyol, as well as selected European marketplaces depending on available advertising functionality and seller eligibility.

Can you manage several marketplaces?

Yes. Multi-marketplace advertising can be managed under a coordinated strategy while performance remains evaluated separately for each platform.

Can you manage large catalogues?

Yes. Large catalogues are approached through segmentation and product prioritization rather than treating every SKU equally.

Can you guarantee sales?

No. Marketplace advertising can increase visibility and traffic, but sales depend on multiple factors including demand, pricing, competition, listing quality and the commercial offer.

Do you also provide marketplace management?

Yes. Advertising can be combined with marketplace management, consulting, product listing, catalogue optimization and Marketplace SEO.

Can you audit our existing campaigns first?

Yes. An advertising audit can be performed before ongoing management to identify potential problems and opportunities.

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Make Marketplace Advertising Part of a Bigger Strategy

Marketplace Ads shouldn’t exist in isolation.

The strongest decisions come from understanding the relationship between advertising, products, customers, competition and marketplace performance.

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